Creation process – Visualbook

Creation process

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Creation process – What This Section Does

The Creation process section presents work as a clear sequence of steps: each step pairs an image with a short description so readers follow the workflow from kickoff to outcome. If you only need static visuals without numbered phases, use the Simple Image section.

Display Variants

  • Complete process in 5 steps (16:9) – up to five phases with wide 16:9 imagery for a detailed story of the full process
  • Brief process in 3 steps (4:3) – a compact three-step flow in classic 4:3 when key milestones are enough
  • Custom progress color – numbered markers and connector line tinted to your palette for brand-consistent progress styling

When to Use It

  • Explaining your studio or in-house design methodology—from brief through creative work to handoff
  • Documenting logo, key visual, or campaign development by phase for clients and internal teams
  • Onboarding and training so stakeholders know how collaboration works and what each stage delivers
  • Service chapters in a manual where you want a clear “how we work” narrative

Variant: Complete process in 5 steps (16:9)

The most comprehensive variant – 5 process steps with 16:9 images. Ideal for a detailed view of the entire creative workflow from research to final delivery.

Brief and assignment
Research and analysis
Concepts and sketches
Development and iteration
Finalization and handoff

Brief and assignment

Together we define project goals, target audience, and key requirements. A quality brief is the foundation of a successful outcome.

Variant: Brief process in 3 steps (4:3)

A simplified variant with three steps and 4:3 aspect ratio. Suitable for a clear display of basic workflow without unnecessary details.

Tip

For simpler processes, 2–3 steps are enough. Each step should have a concise title and a short description of what happens in that phase.

Design
Revision
Delivery

Design

Based on the brief, we create several visual concepts. Each proposal represents a different approach to the solution.

Variant: Custom progress color

The color of numbered circles and progress line can be set to any brand palette color. If no color is chosen, the default primary button color is used.

Tip

A custom progress color helps visually connect the section with the overall brand identity. Choose a color with sufficient contrast.

Market research

Market research

We map the competitive landscape and analyze visual trends in the given segment. We define space for differentiation.