Logo format selection guide
Choosing logo version
By downloading a specific version of the logo (Screen Version vs. Print Version) straight away to get the relevant color of the logo for your use. The table shows a summary and the most common cases.
|Features and use of the logo||Version for screen||Version for print|
|Color mode of downloaded files||RGB||CMYKPantone|
|Recommended logo formats||PNGSVGPDF||EPSPDF|
|Web and presentations (PowerPoint, Keynote)|
|Online documents (Google, Office365)|
|Business card, flyer or brochure|
|Contracts and documents for printing|
Color modes (RGB, CMYK, etc.) and their properties are described here.
|Logo application ||Color mode||SVG||PNG||PDF||EPS|
|Presentations (PowerPoint, Keynote)||RGB|
|Online presentation (Google Slides)||RGB|
|Prints (flyer, brochure…)||CMYK|
|Specials (stamp, laser…)||ONE COLOR|
|Logo format properties||PDF||SVG||EPS||PNG|
|Can be freely enlarged|
|Has a transparent background|
|Suitable for digital screens|
|It is suitable for printing|
|The most universal format|
Portable Document Format
This vector format can be universally displayed on any computer with Adobe Acrobat (or another PDF viewer). It allows editing at the source file level, so it can also be sent as a printable format. At the same time, most programs (graphic, presentation) can handle it.
Scalable Vector Graphics
This is a vector logo format intended primarily for online applications (websites). With the advent of high-resolution monitors, this format guarantees perfectly sharp images without loss of quality, no matter which display device.
This vector format can be opened on a wide range of production programs (Adobe Illustrator, Corel Draw), so it is often used by printers and manufacturing companies.
Portable Network Graphics
This format is intended for lossless compression of raster graphics on the Internet. However, since it is still a raster, it is necessary to pay increased attention to the resulting quality of logo rendering.
The AI and JPG logo format is also available in the logo pack.